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Importance of Video Content in Your Business

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Over 70% of all internet traffic is video, which makes video one of the most prevalent forms of online marketing. Not only do search engines and social platforms love promoting video content, but viewers prefer this format. When it comes to small business marketing, video content can be a valuable tool within your marketing strategy.

How To Use Video Content For Small Business Marketing

Strategy

The first thing to keep in mind when incorporating video into your small business marketing is to approach it strategically. Many businesses create video content for the sake of it as they know it has great reach and influence. However, customers are unlikely to engage with content that is poorly thought through. That is if it’s not strategic and purposeful. Analyse each video and curate content that simply conveys how you can solve your customers pain points, or promote a unique product. 

Different Uses For Video In Business

There are multiple ways you can incorporate video content in your business. 

Promotional Videos and Ad Campaigns

Social media posts including Facebook Ads, Instagram Ads, and Google Adwords video ads are one of the most popular uses for video content for small business. You can create promotional video about services or  products. Simply sharing it on your social media platforms through posts of live streams will help you develop your brand paid ads on social media or Google sites such as YouTube and can assist you with reaching new customers, and can provide valuable brand exposure.

Webinars and Video Blogs

Video content can also be used to share your expert knowledge with an audience through webinars or video blogs. This can be a great way to connect with your customers and give them useful information. This can be hugely valuable if you’re establishing yourself as an expert in your field.

 One of the best things about video content is that it offers continued value. Once you have created a webinar or video blog, your customers will continue to consume it at no extra cost, essentially becoming a source of income. 

Storytelling

Every business has a story, and telling your story can help to humanise your business, and allow your customers to connect with you on a personal level. Video is an effective way to tell the story of your business and brand. It easily captures the attention of the viewer, giving you the opportunity to share who you are and why you do what you do in a captivating way.

How To Create Video Content

Thanks to smartphones, accessible editing software, and online tutorials it is now easier than ever to create your own video content. Once you have an idea about what you would like to create, you can create it yourself by filming it on your smartphone, or you could hire a professional content creator to film and edit the video for you.

Whatever route you choose, there are a few things to remember when creating video content for small business marketing. The goal is to grab the viewer’s attention, so keep the video short and to the point. Captions and visuals not only add visual interest to the video, but make the content accessible to more potential customers. Make sure you watch your video back before you post it to ensure that the audio and filming is of reasonable quality and that everything within the video aligns with your brand and company values. 

Most importantly, accept that your first video won’t be perfect. Post it anyway and the more you post, the better you will understand what your customers engage with..

Check out these articles below on creating video content

Sharing Video Content

Once you have your video, it’s now time to share it. Be strategic about where and when you share your content to ensure you get the most reach. You can do this by, 

  1. leveraging your networks to drum up support, 
  2. directing your content to your target audience, 
  3. optimising your content for each platform you post it on, and 
  4. experimenting with different posts and strategies until you find an effective one.

These local Sunshine Coast businesses are doing some great work with creating video content, go and check them out Stormie D’s here and Miss Monogram here.

Check out Module 4 of our free digital upskilling program Level Up, a free resource to learn more about using video in your business. 


Access the program now

How Do Bank Feeds Work

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Bank feeds are game-changing when it comes to small business banking. Using them will level up your business by automatically importing all of your account transactions into your accounting software. No longer needing to download and import bank statements, will save you saving you hundreds of hours of data entry and make your small business banking processes more efficient and simple.

Before incorporating bank feeds in your small business banking, it’s important to first learn how bank feeds work and why you should use them.

How Bank Feeds Work

Bank feeds allow users to sync their accounting software with their bank feeds. This means that any transaction that is made in your business bank account will automatically pop up in your accounting software. This will save you time and allow you to track all of your business expenses and income within your accounting software.

By using bank feeds you can choose how your bank interacts with your
accounting software. You can set up your bank feeds to automatically match up your expenses and income with corresponding invoices and customers. Giving your accounting software permission to link up with your bank will save time as you will no longer have to import your bank
statements. It also means that your business expenses and income will be logged and reviewed as they are processed. This saves you hundreds of hours of manual data entry as you review and match up each
transaction related to your business.

There are three types of bank feeds: direct feeds; Yodlee feeds; and PayPal Feeds. Which type of feed you can use will depend on your bank.

Types of Bank Feeds

Direct Feeds

Direct feeds are direct links between your bank and your accounting software. This means that your bank directly supplies bank feeds to your accounting software without any intermediary software stepping in.
This direct link is favourable as it is generally more secure. Many popular banks offer direct bank feeds, with approximately 70 banks and financial institutions supplying direct feeds to Xero and approximately
110 to MYOB. These include the four highest-rated online banks, Commonwealth, NAB, ANZ, and Westpac.

Yodlee Feeds

Yodlee is a useful provider to connect your bank to your accounting software if your bank isn’t online. They work with banks to retrieve your financial information and statements, then do the work of digitising them
in such a way that is compatible with your accounting software. While it’s best, in the long run, to switch to an online bank and use direct feeds, Yodlee can help bridge the gap if for whatever reason you can’t make
the switch to an online bank. When using Yodlee your accounts will be updated overnight.

PayPal Feeds

The last type of bank feeds is PayPal feeds. PayPal feeds are ideal for businesses that predominantly use PayPal for business transactions. PayPal directly feeds your financial statements to your accounting software, automatically updating it every 12 hours. An added benefit to using PayPal feeds is that, your PayPal feed can be updated on request at any time. This allows you to access your banking records in real time.

How Will Using Bank Feeds Help Your Business

Time

The thing that usually stands between business owners and levelling up their business is lack of time. Bank feeds will save you hundreds of hours by cutting down time spent reviewing purchases. Linking invoices to income, and inputting data, can also be cut down with bank feeds. This saves you time that you can spend on other parts of your business.

Accessibility


By making all of your small business banking real-time accessible, you can monitor your progress and see transactions immediately. Knowledge is power, you can then start to make business decisions based on real time data.

Taxes

Using accounting software and linking it to your bank creates foolproof records of your financial year.
Every transaction will be instantaneously accounted for, making it easy to review for tax time.
Check out Module 5 of our free Level Up digital upskilling program and learn everything you need to know about online banking for small business.
Please note; this information is general in nature and all financial matters relating to your business should be discussed with an accounting or finance professional prior to you making a decision.
‘Phishing’ is a form of Internet fraud that aims to steal information (including personal information) such as user IDs and passwords. A fake web site is created to look similar to that of a legitimate one and an email or SMS is sent requesting that the recipient access the fake web site and enter their personal details, username and password. The page looks genuine but information entered is sent to the fraudster.