There are two main things to remember when it comes to organics post-scheduling. The first is a social media audit to ensure that your posting is relevant. And the second is a social content calendar, which is setting this up, what platforms to use and when to post The social media audit.
The first step to organic posting is to conduct a social media audit. This is going through your page as well as competitors’ pages, seeing what’s worked and what hasn’t. First, look at all of your previous posts and see which received the highest engagement. There may be a post from three months ago that you noticed had 50 likes and shares, whereas your post normally has 10 to 20.
From there, focus on what you’ve said and what your creative has looked like for inspiration for new posts.
Second, pull together all of your unique social media analytics from sources such as Twitter or Facebook Insights. This includes demographic data about your audience and how people are responding to your posts.
Looking at these, you’ll be able to see what’s worked and what hasn’t in what you’ve previously posted.
The third is if you don’t have old posts to refer to, then look at a competitor. It’s good to do this either way just to understand what everyone else in your industry is also doing.
Once you have an idea of the types of content you’re going to post, it’s important to create a posting schedule. After auditing, you’ll begin to notice trends. So you’ll be able to notice what days and times the posts were posted and on what platforms. Having a look at this and the engagement and any specific things around the post, this information will help you organise and plan your posts to get the most visibility.
There are many online tools to help with organic posting, such as HubSpot, Sprout, Social Co-Schedule, Freely, Airtable, Tweet Deck, Plantable, Skid Social and Post Planner.
When To Post:
- On Facebook pages, we recommend posting one to two times a day.
- Twitter is around three to 10 times a day. Instagram is one to three times a day. Instagram stories two to five times a day.
- Pinterest is 3 to 20 times a day.
- LinkedIn is one to two times per week.
- This is a rough guide of Facebook, Instagram, TikTok, Twitter and LinkedIn. However, your audience may be different. Everyone’s audiences react differently or online at different times, but this is a rough average of everyone.
Make sure that if you already have a following that you are looking at when they’re engaging and only use the average posting above as a suggestion/rough guide.
Check out our short video to learn more about post scheduling.