Establishing your brand on your organic socials is extremely important. Your followers should be able to see a post and immediately identify that it’s from you, even without looking at the handle.
Here are four ways to help establish your brand identity.
- An easy to remember username.
- Mention your brand name in content.
- Include your logo in content.
- Keep a cohesiveness across all posts in copy and creative. Use the same tone and style.
Types of content.
When it comes to content, it’s important to keep an 80/20 split. The average user is subject to over 1,500 stories per day, and 300 posts. To remain top of mind with your followers, it’s suggested that 80% of your content should be useful and helpful to bring in new followers and build trust, whilst 20% is promoting your brand or products.
Another important content strategy is to include Evergreen content. This is content that doesn’t have an expiration date and will still make sense to someone who is scrolling through your page three months down the line.
One of the most important things when it comes to your organic content is to interact with your audience. If you engage with people and reply to their comments, you’re going to build a great reputation that will spread.
Remember, people respond to people. Make sure to show your audience that there is a person behind the brand.
Watch this short video to learn more about different types of content.